since 1976
since 1976
The journey to buying a car is evolving, with social media becoming one of the first places Malaysians turn to discover, research and compare vehicles before ever stepping into a showroom. Recognising this shift in consumer behaviour, Proton e.MAS is bringing conversations on electrified mobility directly to these digital platforms through the Proton e.MAS Showdown, a six-part TikTok livestream series designed to make EV and PHEV ownership more relatable, accessible and easier to understand.
Running from 2 to 21 August 2026, the Proton e.MAS Showdown features content creators @Mr POV and @Sam Lim, who go head-to-head to showcase the recently launched Proton e.MAS 7 Premium Plus and the Proton e.MAS 7 PHEV Prime. Through interactive livestreams, viewers can ask questions in real time, hear authentic experiences and discover the strengths of both technologies before deciding which best suits their daily driving needs.
In its first week, the livestream series recorded In its first week, the livestream series recorded more than 937,000 total views demonstrating strong public interest in electrified mobility. Beyond product enquiries, the campaign highlighted growing consumer interest in electrified mobility, with audiences seeking to debunk EV myths around battery durability, flood safety and long-distance driving, while gaining greater clarity on PHEV maintenance & ownership costs and EM-i Advanced Hybrid Technology, highlighting consumers’ growing desire to better understand new energy vehicle technologies.
Speaking on the initiative, Pn. Salawati Mohd Yusoff, Chief Branding Officer of PRO-NET, said today's vehicle purchase journey often begins online, making digital engagement an increasingly important touchpoint for consumer education: "For many Malaysians, their first interaction with an EV no longer happens in a showroom. It happens on their mobile phone. They are watching reviews, comparing experiences, asking questions during livestreams and seeking trusted opinions before making purchase decisions."
“What started as a fun idea has evolved into an engaging platform to bring the EV vs PHEV conversation directly to Malaysians, while highlighting the unique strengths of the Proton e.MAS 7 and Proton e.MAS 7 PHEV. Ultimately, our aim is to help consumers make more informed decisions based on their individual needs and driving requirements.”
Helping Malaysians Find the Right Proton e.MAS 7
Representing one side of the showdown is the Proton e.MAS 7 PHEV Prime, positioned as Malaysia's most affordable PHEV. Designed for Malaysians who are interested in electrification but still value the flexibility of petrol-powered driving, the variant combines an EV-first driving experience with extended range capabilities. With fuel efficiency of 4.3L/100km and a value proposition aimed at easing the transition from ICE vehicles, the e.MAS 7 PHEV Prime provides a practical entry point into electrified mobility.
Meanwhile, representing the fully electric side is the Proton e.MAS 7 Premium Plus, featuring an enhanced range of up to 450km (WLTP), front massage seats and additional comfort features, including an integrated leg rest for the front passenger. Designed for drivers who value greater comfort and convenience on longer journeys, the Premium Plus offers a refined and feature-rich fully electric driving experience, making it well-suited for extended road trips and long-distance travel.
Tune In, Participate and Win Exclusive Rewards
Viewers who submit their booking interest form during either of @Mr POV or @Sam Lim’s livestream sessions also stand a chance to win exclusive Touch 'n Go eWallet rewards such as:
The Proton e.MAS Showdown continues with more livestream sessions in the upcoming weeks, as Team @Sam Lim and Team @Mr POV battle it out to showcase the Proton e.MAS 7 Premium Plus and Proton e.MAS 7 PHEV Prime:
Week 1
Team @Mr POV: 6 August 2026, 8:00 PM
Week 2
Team @Sam Lim: 9 August 2026, 8:00 PM
Team @Mr POV: 11 August 2026, 8:00 PM
Week 3 (Final Week)
Team @Sam Lim: 20 August 2026, 8:00 PM
Team @Mr POV: 21 August 2026, 8:00 PM
As Malaysia’s No.1 xEV brand, Proton e.MAS believes accelerating electrified mobility goes beyond introducing new products. It also means helping consumers understand the technology, addressing common misconceptions and giving them the confidence to choose the electrified solution that best suits their lifestyle.
Visit the Proton e.MAS website and follow our official social media channels for more updates: Facebook (Proton e.MAS Cars), Xiaohongshu (Proton e.MAS Cars), TikTok (@protonemasofficial), and Instagram (@protonemasofficial) for more information on Proton e.MAS 5.
#ProtoneMASShowdown #PROTONeMAS7PHEV #PROTONeMAS7PremiumPlus #No1xEVBrand
